Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland. Based around the simple insight that some children have only ever seen snow on television or at the movies, so Serena and Lincoln brought the it to them in an orchestrated… Continue reading Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Tag: Lincoln
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Lincoln/Blacc Interactive Music Video GRAMMY Ambush
Hyundai might be the official GRAMMYs automotive partner, but it was Lincoln Motor Company’s groundbreaking #MusicUncovered campaign that was the talk of the car creative world during the 56th annual music awards. Offering four camera angles and five storylines, Lincoln joined with funk/soul singer Aloe Blacc to offer fans a unique experience linking its… Continue reading Lincoln/Blacc Interactive Music Video GRAMMY Ambush
