Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season

Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game.   The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season

Bud’s Global FIFA World Cup Campaign – ‘Rise As One’

Budweiser’s has begun rolling out its Brazil 2014 FIFA World Cup sponsorship campaign – ‘Rise As One’ – which ‘celebrates the moments that unite and inspire fans’ around the world.   The campaign is described by the brand as a ‘holistic creative platform, is fronted by a global launch commercial developed in partnership with agency… Continue reading Bud’s Global FIFA World Cup Campaign – ‘Rise As One’