Inspiring Sports Marketing
30/11/2022
Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by >>
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23/05/2022
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling >>
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01/07/2021
Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied >>
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29/06/2021
NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Launched to leverage the end of Pride Month 2021 and to support Las Vegas Raiders’ player Carl Nassib (who became the first ever active player to come out publicly) >>
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11/02/2016
Edmonton Oilers Become First NHL Team To Use #PrideTape On Their Sticks
The Edmonton Oilers have become the first NHL franchise to show support for the LGBTQ community by using Pride Tape on their sticks – a symbol of hockey world >>
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