Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton.   The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers.   The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign

Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton   ‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which… Continue reading Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign

Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’

Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience.   The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’

Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink.   The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Vodafone F1 Superhero Drivers In Comic Campaign

  In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix.   The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign