For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
Tag: Letter
Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
Amazon’s Prime Video promoted its new women’s baseball series, ‘A League of Their Own’, through a campaign that brought together female athletes and women’s sports trailblazers to play an exhibition game and to write an open joint letter to inspire young girls in sport. The marketing campaign promoted the streamer’s ‘A League of Their… Continue reading Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
Valentine’s Day Date or PSG v Real Madrid? SNCF Letter Offers Fans An Alternative
It’s the traditional sports supporter Valentine’s Day dilemma: is the love of your life your football club or your partner? How do you decide which of your passions to put first? Launched 48 hours ahead of Valentine’s Day (and the big game), the French railway company sought to help out Paris Saint-Germain fans… Continue reading Valentine’s Day Date or PSG v Real Madrid? SNCF Letter Offers Fans An Alternative
Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Reebok President Matt O’Toole used social media to make a request to the new Academy President John Bailey for a ‘Fitness’ Oscar in a low latency social stunt responding to the news of Bailey’s new appointment. O’Toole sent a letter to John Bailey, the brand spanking new president of the American Academy of Motion… Continue reading Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
10 days ahead of the new NHL season, the Arizona Coyotes have rolled out a marketing initiative that axes the ad campaign clichés and old-school slogans and instead focuses entirely on the players and the team’s on-ice performance. According to the team, the tired, old-school ad approach is gone and has been replaced by… Continue reading Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
NHL’s Fan Apology Letter In N. American Newspaper Ads
It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least that’s what the National Hockey League believes after the NHL takes out newspaper ads to say sorry for the delayed season. After the lockout standoff… Continue reading NHL’s Fan Apology Letter In N. American Newspaper Ads
