Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: L’EQUIPE
Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan. The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
