Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Tag: Leicester City FC
DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves. The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
