Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’

In the final week of October, Arsenal FC launched a fresh wave of work in the club’s ongoing ‘Arsenal Supporting Supporters’ local business support initiative. The latest creative sees young midfield star Emile Smith Rowe join centre back Rob Holding and striker Pierre Emerick-Aubameyang in support local North London businesses – in this case Highbury… Continue reading Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’

DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition

DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves.   The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition