Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite patents to encourage their children to learn Chinese.   The online learning platform partnered with agency F5 and production studio Golden LA to create and execute… Continue reading Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks

Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East.   The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks

EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’

Indian EdTech company Unacademy continued its cricket-theme marketing strand in January 2022 with a new ‘Don’t Give Up’ brand film fronted by athlete ambassador MS Dhoni which offers life lessons from the former Indian captain.   The latest spot from India’s largest online learning platform, called ‘Life Lessons No7: Don’t Give Up’, is an 85-second… Continue reading EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’

India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma

Learning app BYJU’s activated its shirt sponsorship of the Indian cricket team with a new campaign that set out to awaken the inner student in skipper Virat Kohli, Rohit Sharma, KL Rahul, Shikhar Dhawan, Rishabh Pant, Ravindra Jadeja and the rest of the squad.   The campaign, conceptualised and created by Spring Marketing Capital, both… Continue reading India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma