NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
Tag: League Of Legends
Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
Late September saw sportswear behemoth Nike step into a new space with its first dedicated eSports ad with League of Legends (LoL) players tackling a futuristic training camp. The Portland’s based brand’s ‘Next Level Training Camp’ spot led a China campaign created by Wieden + Kennedy Shanghai and featuring a team of players embarking… Continue reading Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
Mastercard has penned a global partnership with Riot Games’ League Of Legends – the world’s largest eSport property in a deal that will see it roll out its ‘Priceless Experiences’ programme to the competitive gaming community The deal was announced with a partnership launch video amplified across its own digital and social… Continue reading Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. The P&G personal care brand’s message is clear, eSports athletes are just that – athletes. The TSM activation, which aims to highlight the brand’s… Continue reading Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
