Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Tag: LBGTQ+
Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
