Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Launch
Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
Aston Martin leverages the start of the 2024 Formula One (F1) with a campaign called ‘Brothers In Speed’ which promotes its Vantage, Vantage GT3 and its Aston Martin Aramco F1 Team’s new AMR24 cars. Rolling out across own and paid digital and social channels in mid-February – two weeks ahead of the Gulf Air Bahrain… Continue reading Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and to celebrate and educate fans about the history of the Negro Leagues by introducing a playable new mode allowing gamers to step into the cleats of some of the… Continue reading ‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
To promote the launch of cycling giant Specialized’s new electric mountain bike – the Turbo Levo – the brand’s marketers tandemed up with Sabertooth Pictures to create a conspiracy style long form film featuring aliens, flying saucers and abductions. Based around an alien engineer creating the unbelievable power to ride more trails’ and leveraging… Continue reading Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
A creative collaboration between German sportswear giant Adidas, creative agency TBWA and production company Builders Club, with sound and audio design studio YOUTH MODE spearheaded the launch of the new Ultraboost 21 sneaker. Described as an ‘orbiting visual and audio journey’, the creative used high-speed, dynamic cameras to express the explosive high-energy of UB21… Continue reading Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
Adidas Spot & Trail Event Launches Eco Futurecraft.Loop Product Range
Late Spring saw Adidas launch a new campaign for its Futurecraft LOOP project fronted by a spearhead spot spanning television and online channels. The lead ‘Made To be Remade‘ commercial takes its lead from the famous Kipling poem ‘If’ and reads: If we can see things for what they are. If we can see… Continue reading Adidas Spot & Trail Event Launches Eco Futurecraft.Loop Product Range
‘A New Era Begins’ As NRL 2019 Premiership Launch Campaign Looks To the Future
The rights-owner’s promotional campaign for the 2019 NRL Premiership – ‘A New Era Begins’ – sought to put the next generation of stars in the spotlight ahead of kick-off. Launched a week ahead of the start of the new season with a hero film, the campaign’s central theme is the changing of the guard… Continue reading ‘A New Era Begins’ As NRL 2019 Premiership Launch Campaign Looks To the Future
Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills. The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
