Tag: Launch event

Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’

On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game.   Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’

EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’.   The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023

Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving around being ‘Unbeatable’ which leveraged the Special Olympics 2023 World Games Berlin and its own ‘Unbeatable Together’ theme.   Bringing to life the telco company’s umbrella strategy of celebrating the… Continue reading Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023

Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist.   Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

The start of June saw a joint campaign from local brewer Young Henrys and rugby league side South Sydney Rabbitohs which saw the two Sydney institutions co-launch a limited-edition, team-linked, easy-going beer called ‘Glory Haze XPA’ (which was named by a club fan).   The brewer and NRL side promoted the new 4% brew – available in… Continue reading Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’.   The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day

FIFA unveiled the official set of nine posters for the upcoming 2023 Women’s World Cup – which will be jointly hosted by Australia and New Zealand between 20 July and 20 August – with parallel pop-up launch events backed by PR and a social media campaign.   Unveiled initially at twin pop-up outdoor gallery installations… Continue reading FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day

Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot

Nike teamed up with London based streetwear brand Corteiz at the start of March on a frenzied Air Max 95 spot called ‘Rules The World’ showing the lengths people will go to get their hands on the kicks.   The London-based imprint’s collaboration, which imagines an unbearable world in which the latest drop of upcoming… Continue reading Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot