In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
Tag: Lance Stroll
Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event. Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Peroni’s zero alcohol beer marked its new status as the official drinks partner of the Aston Martin Cognizant Formula One (AMCF1) team through an integrated campaign rolling out ahead of the new season. With the 2021 F1 season due to get under way on 21 March at the Melbourne Grand Prix in Australia, Peroni… Continue reading Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
