‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

A Spring 2022 campaign for athleisure brand Lacoste’s summer range, called ‘Go For Lacoste’, revolves around how very different people – from different generations, genders and walks of life – all wear the very same clothing to drive home the brand’s for everyone, mass appeal.   The aim of the campaign is to appeal to… Continue reading ‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

French athleisure brand Lacoste launched a campaign at the start of April to promote its new signature collection with Paralympic swimmer Théo Curin.   The tie-up is based around the idea inspiration and attention to detail. The brand and the athlete both agree that many success stories start from humble origins and are a result… Continue reading Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers.   The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign

A playful new campaign from Lacoste for its new unisex L1212 fragrance seeks to reflect the essence of the brand and the diversity of its consumer base as seen through the lens of an urban tennis match.   The campaign for the sports, leisurewear and fashion brand – associated closely with tennis and best known… Continue reading Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign

Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up

In-store retail led the way in late May as Lacoste followed up its award winning ‘Save Our Species’ wildlife initiative that was spearheaded by 10 of the sportswear brand’s flagship shops go crocodile-free.   The initiative, developed in harness with agency BETC Paris, was launched to leverage International Day for Biological Diversity (22 May 22)… Continue reading Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up

Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign

An epic new brand film from sportswear and athleisure retailer Lacoste sees a couple on the verge of breaking up and their argument seems to literally tear their world apart as their home collapses around them before they eventually come back together again.   The campaign, which was created by agency BETC Paris, carries the… Continue reading Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign

‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts

The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts.   To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts