A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
