Luxury Italian fashion house Gucci leveraged Super Bowl LVII through the release of a short film created in collaboration with GQ Magazine and fronted by LA Rams star Jalen Ramsey who interviews himself about the key moments in his life and career while dressed in Gucci. Titled ‘A Hero‘s Journey, Ramsey plays the twin… Continue reading Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
Tag: LA Rams
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Meta Leverages NFL Partnership With Custom Super Bowl LVI Virtual Avatar T-Shirts
On 31 January, Meta (the recently renamed parent company of Facebook, Instagram (IG), Oculus and Giphy) activated its NFL partnership through the launch of a new set of Super Bowl LVI t-shirts for its digital avatars. The initiative, which rolled out on the final day of January once the 2022 Super Bowl teams –… Continue reading Meta Leverages NFL Partnership With Custom Super Bowl LVI Virtual Avatar T-Shirts
NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay
Launched at the start of September to leverage spiking football interest around the start of the new season, NFL partner Campbell’s Chunky teamed up with Los Angeles Rams Head Coach Sean McVay for a campaign highlighting the importance of taking lunch breaks. Leveraging its status as the league’s official soup, the campaign is called… Continue reading NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay
Draft House – Rocket Mortgage & LA Rams
During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
An in-house campaign from the LA Rams and sponsor Rocket Mortgage built buzz and excitement ahead of the 2021 NFL Draft led by a comic social fronted by super-fan Rebel Wilson. The three-minute video, launched on 26 April, created in-house and helmed by Director Justin Polk, sees the actor spread her irreverent brand of… Continue reading Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
A new digital campaign from the new SoFi Stadium features avowed Rams fan Danny Trejo, an enthusiastic Rob Lowe, local Inglewood woman Precious Ares and the Rams’ team mascot Rampage all exploring the new home of the two LA NFL teams the Rams and the Chargers. The light-hearted creative see Ares, a long-standing SoFi… Continue reading Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
The Los Angeles Rams, who are poised to play their first season this autumn at their new (still under-construction) SoFi Stadium, unveiled a new logo, brand asset refresh and uniform (designed by Nike). Indeed, the refresh and redesign marked the first time that Nike had designed a new uniform and logo in conjunction with… Continue reading LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
LA Rams Official Partner Golden Road Brewing Creates New ‘Chief Beer Officer’ Role
Golden Road Brewing leveraged its partnership with the Los Angeles Rams at the start of the new NFL season with a campaign advertising a new post as the brand’s ‘Chief Beer Officer (CBO)’ Promoting its team official beer sponsorship and its new ‘Whose House: Blonde Ale’ (which it aims to position as ‘a beer… Continue reading LA Rams Official Partner Golden Road Brewing Creates New ‘Chief Beer Officer’ Role
Prior To NFL Kick Off Hulu Extends ‘Sell Outs’ Via Spots Starring Todd Gurley’s Cat Mr Hulu
A few weeks ahead of the start of the new NFL season, Hulu launches a new phase of its #Sellouts’ initiative promoting its live sport offering with a new campaign fronted by LA Rams running back Todd Gurley and his ‘catfluencer’ cat. Hulu’s ‘Sellouts’ takes an overtly transparent approach to the issue of athletes… Continue reading Prior To NFL Kick Off Hulu Extends ‘Sell Outs’ Via Spots Starring Todd Gurley’s Cat Mr Hulu
FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Fiat Chrysler Automobiles (FCA), the car company behind the Dodge, Jeep and RAM Trucks brands, leveraged Super Bowl LIII with a barrage of ad for its ‘Big Game Blitz’ initiative (led by a pro LA Rams themed commercial linking the team to the brand’s name) – none of which actually aired during the Big Game… Continue reading FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
