Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a symbolic name-change which asks fans to switch to using the second part of its name – ‘FE CF’. Why? Because ‘fe’ is Spanish for ‘faith’ and… Continue reading Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
Tag: La Liga Santander
Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
Spain’s La Liga Launches Global Fan Passion Focused ‘It’s Not Football. Its LaLiga’ Campaign
Spain’s Primera División, commonly known as La Liga (or La Liga Santander), has launched a new global marketing campaign called ‘It’s not football. It’s LaLiga’. The top professional division in the Spanish football league system, which is administrated by the Liga de Fútbol Profesional (LFP), is aiming to drive home twin messages about globalisation and passion. The aim is to… Continue reading Spain’s La Liga Launches Global Fan Passion Focused ‘It’s Not Football. Its LaLiga’ Campaign
