The first week of August saw LaLiga launch its 2021/22 pre-season promotional campaign fronted by Colombian singer-songwriter Camilo and reinforce its global entertainment, technology and emotional positioning to connect with new generations. The creative is built around a LaLiga Official Remix of one of the musician’s biggest hits ‘Kesi’ and promotes the 13 August… Continue reading LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
Tag: La Despensa
LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
On 8 September, four days ahead of the start of the 2020/21 La Liga season, the league launched a new campaign celebrating the kickoff of its 90th season called #HayQueVivirla (Where It Lives / Must Be Lived). The campaign, conceived and created by agency La Despensa, seeks to broaden La Liga’s reach beyond football… Continue reading All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
