Nike Basketball launched its campaign for its new Kyrie4 signature shoe with a distinctly Boston-based campaign led by a commercial called ‘Find Your Groove’. This celebratory swoosh brand sneaker launch spot stars not just the Boston Celtics point guard (and his body double in the form of internet sensation Jah Swish), but also a… Continue reading Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
Tag: Kyrie Irving
Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
November sees Pepsi bring back its Uncle Drew online series with the launch of Chapter 4 in its blockbuster basketball campaign fronted by Cleveland Cavalier Kyrie Irving. Two years after his last outing as the ageing baller, point guard Irving reprises his heavily made-up, elderly Uncle Drew alter ego who once again surprises unsuspecting… Continue reading Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite). The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season
