Tag: Kit

Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues.   The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive

A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community.   Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive

Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime.   The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994.   Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country

Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design.   The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country

Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film

Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe.   Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we… Continue reading Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film

WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’

The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing Glowing Gone’ in the form of a global campaign advocating for greater funding and action for coral reef conservation.   The campaign’s core approach is to… Continue reading WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’

Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards

Serena Williams narrates a Nike commercial launched during the 2019 Oscars and aimed at celebrating ‘crazy’ female athletes.   Nike’s ‘Dream Crazier’ showcases the sportswear behemoth’s perspective on female athletes in a follow-up to its ongoing ‘Dream Crazy’ initiative (which launched last year to celebrate the 30th anniversary of the brand’s legendary ‘Just Do It’… Continue reading Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards

Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits

Nike leverages the upcoming new Australian football season with a new campaign promoting the sports apparel giant’s new 21017/18 kits for Melbourne City FC and Western Sydney Wanderers FC.   The MCFC and WSWFC initiative sees the sportswear behemoth and creative agency Blood Utd work with local artists Heesco & Dale Bigeni and photographer Thom… Continue reading Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits