Premier League football giants Manchester United FC and apparel partner Adidas tamed up with iconic Manc scene 90s band The Stone Roses to design a Manchester fashion focused capsule collection called ‘Roses Are Red’. The fashion line is inspired by the ‘Madchester’ music era with inferences and ideas linked to the band’s self-titled album and… Continue reading Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection
Tag: Kit Partner
Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire
On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism. Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire
Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the 2023 Tour de France in Mid-April with a design based on the power of dreams. The new kit, ‘The Vélodrome’, comes in the team’s signature colours and carries a starry… Continue reading Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’
The Marshall Islands is the only nation in the entire world to not have a national football team, but in March the country’s football governing body teamed up with Nottingham based sportswear company PlayerLayer to help form men’s and women’s national football teams with the aim of becoming a fully-fledged FIFA member and raising awareness of climate… Continue reading PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’. The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’. PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime. The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
PR & Social Campaign trumpets Castore’s New Apparel Partnership With Cricket South Africa
At the end of September Cricket South Africa (CSA) and Castore launched a PR and social campaign to announce their new official apparel partnership for the next three years. We welcome Castore as our official apparel partner for the next three years. The agreement grants Castore exclusivity as the official apparel partner of Team… Continue reading PR & Social Campaign trumpets Castore’s New Apparel Partnership With Cricket South Africa
SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’. Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
