Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise.   The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’.   Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign

NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’.   Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry.   Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve.   The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes.   Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt

To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham AFC’s takeover by US movie stars Ryan Reynolds and Rob McElhenney through a giant outdoor promotional stunt on a hillside overlooking the Welsh market town.  … Continue reading National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt

All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff

On 8 September, four days ahead of the start of the 2020/21 La Liga season, the league launched a new campaign celebrating the kickoff of its 90th season called #HayQueVivirla (Where It Lives / Must Be Lived).   The campaign, conceived and created by agency La Despensa, seeks to broaden La Liga’s reach beyond football… Continue reading All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff

Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts

The start of September saw Budweiser Spain launch a new campaign, called ‘Dicen / They Say’, fronted by new long-term athlete ambassador and Barcelona super star Lionel Messi which praises his ability to excel and persevere.   The campaign, created by agency Deutsch NY, is spearheaded by a hero spot which celebrates Messi’s journey to… Continue reading Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts

Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign

The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan.   The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign

BT Sport Launches ‘Noisy Neighbours’ To Celebrate The Return Of The Premier League

On 12 June, a week ahead of the 17 June return of the Premier League, broadcast partner BT Sport celebrated English football’s restart and sought to drive subscriptions with a promo highlighting the ongoing passion fans have for clubs despite matches being behind closed doors.   The spot, called ‘Noisy Neighbours’ (referencing the famous words… Continue reading BT Sport Launches ‘Noisy Neighbours’ To Celebrate The Return Of The Premier League