April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days
Tag: KFC
KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’. The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
Mid-February saw KFC Canada team up with Toronto Raptors star and brand ambassador Gary Trent Jr to design, open and promote its first ever winter basketball court in the country through an initiative called ‘Buckets Are Life’ Developed with the Narrative agency, KFC’s inaugural, regular size outdoor branded basketball court was designed to be suitable for… Continue reading KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’. The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
Philadelphia 76er Tobias Harris & College Hoops Star Sister Tori Front Team Whistle & KFC’s ‘Cheat Day’
Team Whistle linked up with KFC for a social spot leveraging the start of the 2021/2 NBA season starring
KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
Viewer Verdict – KFC & NRL
In May 2018 NRL sponsor KFC challenged fans to beat the video referee in real-time with an empowering initiative called ‘Viewer Verdict’ which sought to drive downloads of the KFC app. Territory: Australia Agency: Ogilvy Sydney Objectives In the middle of the 2018 NRL season – which ran from March… Continue reading Viewer Verdict – KFC & NRL
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign
A new Kentucky Fried Chicken basketball campaign and augmented reality app targets families and activates the fast food brand’s NBA partnership. In Canada, customers can download the KFC All-Stars app on their phone and then scan the bar code on the lid of all their KFC meals to play an augmented reality game which gives… Continue reading KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign
Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run across NFL On Fox programming. The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
