Inspiring Sports Marketing
09/12/2021
Juventus ‘Dont Sit & Watch’ Supports International Day For The Elimination of Violence Against Women
A new campaign from Italian football giants Juventus called ‘Don’t Sit And Watch’ sees the club support the UN’s International Day for the Elimination of Violence Against Women by >>
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17/02/2021
Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity >>
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11/05/2020
Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase. The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour >>
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23/07/2019
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers >>
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12/06/2019
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables >>
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11/09/2018
Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
For the end of August new season kick-off, a giant city-specific billboard was erected on the side of Juventus’ stadium asking new star striker Christiano Ronaldo ‘What Have You >>
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17/01/2017
Juventus ‘Black & White & More’ Refresh Inc. Logo, Films, Social, Events, Kit, Endorsers & Merchandise
‘Beyond entertainment. Beyond lifestyle. Juventus is an identity.’ At least that is the background tagline from design agency Interbrand describing its January brand refresh of one of Italy’s oldest >>
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11/08/2016
Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social >>
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08/07/2015
No Clowns Just Footballers Spot Fronts 1st Adidas ‘Our Way Or No Way’ Juventus Kit Launch
‘Our Way or No Way’ is the tagline for Adidas first Juventus home kit that is launched via a no-nonsense campaign spearheaded by a striking video called ‘No Clowns. >>
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10/09/2014
#PirloIsNotImpressed Juve Fan Challenge Goes Viral
It certainly seems to take a lot to make the coolest man in the history of world football raise an eyebrow in impressed awe. Are you up to >>
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