Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’.   The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience.   The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Australia’s NSW Cancer Institute Video Guide Teaches England Cricket Stars To Be Sun Safe

February saw The NSW Cancer Institute launch a sun safety campaign leveraging the climax of the Big Bash League and featuring a team of English cricketers.   The initiative, launched to coincide with the semi-final stages of BBL 18/19, aimed to promote positive sun safety by taking a playful approach to serious messaging.   The… Continue reading Australia’s NSW Cancer Institute Video Guide Teaches England Cricket Stars To Be Sun Safe

Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes

On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root.   The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes