Tag: JOE Media

Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020

At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament.   Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020

Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game.   Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series

‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special

6 August saw official UEFA Champions League partner Hotels.com leverage the tournament restart through a multi-market activation – spanning media, PR and experiences – built around encouraging fans to watch the final stages of the competition from somewhere special this year.   The initiative, developed in harness with agency Octagon, sets out to help football… Continue reading ‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special