SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates

SkyBet, the UK media brand’s gaming offshoot, began to build buzz and excitement ahead of the 2022/23 football season by tapping into the hopes and dreams of football fans across the UK with the launch campaign promoting its ‘Start of Season Hub’ on its website and on its app.   The new hub offers supporters… Continue reading SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates

England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches.   According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation

Responding to the brief to create a Papa John’s ambush campaign that captures the imagination of both football followers and mainstream UK audiences during the 2018 FIFA World Cup in Russia, the pizza brand’s marketers teamed up with agency SportQuake for ‘Keep Calm And Kammy On’.   The campaign, which had no official rights or… Continue reading Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation

If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season

Carlsberg rolls out another variant in its ongoing “If Carlsberg did…’ series with a football-themed international TV commercial leveraging its official beer status at the start of the new 2015-16 Premier League season.   Following the well worn Carlsberg creative path, the ‘If Carlsberg Did…Kickabouts’ spot’s narrative kicks-off with a pick-up game of park football… Continue reading If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season