New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike.   The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’