April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
Tag: Jay-Z
Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Fitness brand Peleton’s latest campaign, launched at the end of July, leveraged the climax of cycling’s Tour de France showpiece and challenged cyclists to take on the next challenge through a spearhead spot called ‘On To The Next’. The campaign, developed in collaboration with independent creative agency Mekanism, smartly pays homage to the brand’s… Continue reading Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets. The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control
American Express ‘s ‘Amex Sync Show’ featuring Jay-Z at South By SouthWest (SXSW) on March 8 was not only YouTube live- streamed on the brand’s channel, but also offered song requests via Twitter. Fans were offered the chance to choose the songs for Jay-Z to perform by tweeting their song request with the… Continue reading Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control
