Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Tag: ITV
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
BBC Sport released a trailer for its 2022 FIFA Men’s World Cup coverage with a trailer called ‘It’s The World Cup Though’ built around how the planet’s biggest sporting event captures the UK’s full attention and makes people do unusual things. To build excitement ahead of the tournament and to promote the media organisation’s coverage,… Continue reading BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the World Cup Though’ Trailer
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side. Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime
Official UK UEFA Euro 2020 broadcaster ITV has resumed its ‘Be Part Of It’ competition offering brands free primetime tournament airtime to the company which submits the ‘most emotionally engaging ad’. The campaign call-for-entries is spearheaded by a video fronted by ITV football presenter and former England and Arsenal striker Ian Wright which blends… Continue reading Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Confused.com aimed to offer a fresh perspective on the sport of rugby through its on air idents supporting its ITV Rugby World Cup sponsorship. In tandem with World Rugby sponsor Land Rover, the financial services comparison site is the joint-headline sponsor for both ITV and STV’s japan 2019 Tournament broadcasts. To run as ad break… Continue reading Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
ITV Launches ‘Forget’ Promo Trailer For Russia 2018 World Cup Coverage
UK co-broadcaster ITV launches a Russia 2018 spot promoting its tournament coverage that urges England football fans to forget about the history, and the highs and lows of the country’s football past and focus on the here and now. Links: ITV https://www.itv.com/
