UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
Tag: IT/Tech
WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
Thanks to a new season ‘WNBA Game Days Fits’ fashion-focused activation by Changemaker partner Google, the league’s fans no longer need to search high and low for style ideas as Google Lens is offering a new way to showcase the hoops stars’ ‘tunnel fits’. Spanning TV, digital, social and PR and launched around the… Continue reading WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension
Hisense Australia, which extended its major NRL Telstra Premiership sponsorship for three years earlier in 2023, activated around the new season kick-off through an integrated campaign urging Aussie rugby league fans to ‘Go Bigger’. The Chinese white goods and consumer electronics conglomerate activated its refreshed rights through an integrated campaign titled ‘Go Bigger’ which primarily… Continue reading Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension
McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro. As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup. Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills. Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8. Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game. The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
