Tag Archives: IT/Tech

Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris

Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris

August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando >>
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Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

A partnership between online auction house Catawiki and Formula 1 (F1) team Scuderia AlphaTauri seeks to bring fans closer to the racing and their hero Yuki Tsunoda through an >>
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Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign

Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign

In early September Arsenal Women unveiled a fresh partnership with AI innovator ABBYY and promoted the new digital-first Game Changers campaign.   Unveiled on 7 September, Arsenal announced intelligent >>
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Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme.   Developed >>
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Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’ Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’

Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’

Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether >>
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Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign.   First posted on >>
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AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11 AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential >>
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Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling >>
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OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’.   The >>
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WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’ WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’

WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’

Thanks to a new season ‘WNBA Game Days Fits’ fashion-focused activation by Changemaker partner Google, the league’s fans no longer need to search high and low for style ideas >>
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