Inspiring Sports Marketing
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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May 11, 2022
STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box >>
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May 09, 2022
AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest >>
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May 09, 2022
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the >>
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Apr 28, 2022
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. >>
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Apr 27, 2022
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create >>
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Mar 21, 2022
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through >>
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Mar 21, 2022
Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot
The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics. Themed around the >>
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Mar 02, 2022
WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the >>
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