Tag Archives: IT/Computing

Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience

Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience

Manchester United FC and shirt sponsor TeamViewer dedicated December’s Premier League game against Arsenal at Old Trafford to frontline workers to recognise and reward their bravery, commitment and effort >>
Posted by j.edwards No Comments
STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’ STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’

STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’

Following on from September’s UK, club-specific ‘Arsenal FC Edition’ campaign, the British-based GPS performance data outfit STATSports launched its first US marketing campaign promoting its FIFA-approved sports tracking device >>
Posted by j.edwards No Comments
Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership

Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership

At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and >>
Posted by j.edwards No Comments
NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection

Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an >>
Posted by j.edwards No Comments
Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign

Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign

On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA >>
Posted by j.edwards No Comments
Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences

Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences

Mastercard made its first marketing foray into the chess space in September when it unveiled current World Champion Magnus Carlsen (the game’s highest-rated player of all time) as a >>
Posted by j.edwards No Comments
Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event

Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event

In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race >>
Posted by j.edwards No Comments
Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond

Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond

On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled >>
Posted by j.edwards No Comments
Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding

Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding

Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the >>
Posted by j.edwards No Comments