World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’.   Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform

IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament.   For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform

Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France

Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video.   Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France

ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience

ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena.   Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience

IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun

IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun.   #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun