The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
Tag: Issa Rae
Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
American actress, writer and producer Issa Rae fronts a new NBA campaign celebrating the league’s restart. The initiative is led by a hero commercial campaign, which will be followed by three further spots rolling out through the restarted season, airing on national television, digital and social platforms and the campaign is also integrated across… Continue reading Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
