Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more. But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
