Tag: Iris

Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community

The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community

Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

On 13 August Barclays launched an integrated UK campaign celebrating the 20th anniversary of association with British football.   Titled ‘20 Years Committed to Football’ and created by agency Iris, the marketing push marks 20 years of backing the Premier League as well as its title sponsorship of Barclays FA Women’s Super League and its… Continue reading Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’

Launched on 10 August, days ahead of the start of the new Premier League Season, sportswear giant Adidas and Arsenal FC launched a joint campaign promoting the team’s third kit in the form of a mockumentary.   The three-plus minute film promotes the new men’s, women’s and youth third strip via a tongue-in-cheek tribute to… Continue reading Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’

Adidas Expands ‘Ready For Sport’ Via Series Leveraging Partnerships Around Sporting Restarts

Adidas expanded its ‘Ready for Sport’ campaign through June with a restart series of team- and athlete-specific films leveraging the sportswear brand’s partnerships as various leagues picked up again after their pandemic hiatus.   The new restart phase of the global campaign capitalised on sporting kick-offs around the world through a series of partner property-specific… Continue reading Adidas Expands ‘Ready For Sport’ Via Series Leveraging Partnerships Around Sporting Restarts

Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot

Adidas released a new spot, called ‘Ready For Sport’, offering sports fans some hope for the future in a poignant campaign aiming to reassure fans and athletes that “we’ll compete again.”   Officially the objective is not just to remind viewers of what they love while they wait at home during the pandemic, but to remind… Continue reading Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot

FA Women’s Super League Title Sponsor Barclays Launches New Season ‘History Is Anyone’s Now’

To celebrate the kick-off of the Barclays FA Women’s Super League, the title sponsor launched ‘History Is Anyone’s Now’: a campaign which focuses on the opportunities that Barclays supports for women and girls through football.   The campaign was inspired by the truth that while awareness of the women’s elite game is growing fast, it remains much smaller… Continue reading FA Women’s Super League Title Sponsor Barclays Launches New Season ‘History Is Anyone’s Now’

21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions

For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’.   The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions

Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’

Adidas brings together David Beckham and Zinedine Zidane to relaunch their signature football boots on the 25th anniversary of the Predator.   The pair of iconic football legends appear seated on a sofa relaxing with their feet up both boasting about the the gold and white of the Predator boots they wore during the early… Continue reading Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’

Adidas Opens Glitch Branded Pop-Up Chicken Shop In London To Launch New Prep Pack

Late September saw Adidas turn a chicken shop in East London into a pop-up promotion for its new ‘Glitch Prep Pack’.   All of the shops touchpoints were rebranded for the launch event: including signage, bespoke staff uniforms, food boxes, wet wipes, napkins, bags, the menus and the neon sign outside the takeaway too.  … Continue reading Adidas Opens Glitch Branded Pop-Up Chicken Shop In London To Launch New Prep Pack

Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign

Adidas Football’s promotion campaign pushing its new ‘Cold Blooded SS18 Pack’ positions the boots as the ultimate weapons of creativity   The campaign revolves around three Adidas’ star player ambassadors – Paul Pogba, Leo Messi and Luis Suárez – who take the director’s seat (well, some semblance of creative control) for their own films.  … Continue reading Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign

Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign

As rivals sports marketers have begun mimicking Adidas’ advertising style, the sportswear behemoth has evolved its creative approach to promote the return of its famous Predator range – the iconic football boots that have been re-imagined for a new generation.   Adidas launched an integrated campaign promoting the return of one of its most iconic… Continue reading Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign