Vodafone Ireland, the official sponsor of the Irish rugby team, teamed up with sports equipment brand Gilbert to launch ‘Ireland’s Ball’ ahead of the Rugby World Cup. Launched to leverage the pre Japan 2019 friendly, warm up matches, ‘Ireland’s Ball’, which was developed in harness with creative agency JWT Folk, runs under the telco’s… Continue reading Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Tag: IRFU
Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland. The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Mid September saw the launch of the latest wave of the Irish Rugby Football Union (IRFU)’s ongoing ‘Ready For The World’ bid campaign to host the 2023 Rugby World Cup led by a Part II film featuring The Live Aid organiser and Boomtown Rats frontman stars in a poignant video, shot in black and… Continue reading Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active. With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’. The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video. The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
In the days leading up to Ireland’s crucial Six Nations match against England, team sponsor Three rolled out a new campaign, ‘All It Takes Is Everything’, that aims to give fans a visually compelling insight into the dedication, sacrifice and commitment needed to play international rugby for Ireland. Three, the shirt sponsor of the… Continue reading Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication
Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Dove Men+Care activates its home nations rugby union rights through the autumn internationals series with a campaign called #ScrumTogether which is led an emotive spot – fronted by a set of stars from each nations, including Sam Warburton, Cian Healy, Greg Laidlaw and Owen Farrell – reading an adaptation of the Rudyard Kipling poem ‘If’.… Continue reading Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
