An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
Tag: IRFU
Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
To leverage Vodafone’s primary partnership with the Ireland Rugby Football Union (IRFU) as the 2023 Rugby World Cup kicks off, the telco and broadband provider launched a fresh iteration of its long-running #TeamOfUs activation called ‘Connections You Can Always Rely On’ which goes to the heart of what makes the current squad special and champions… Continue reading Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
In an effort to rally fans and show its own brand support to the Irish Rugby Football Union (IRFU) at the 2023 Rugby World Cup, Guinness leveraged its association with the team – recently crowned Six Nations champions and ranked number one in the world – by asking them to keep their confident predictions to… Continue reading Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland. The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. The new campaign, which launched on TV and online on 6 November, sees Intersport Elverys predict that sports will take centre stage this Christmas and… Continue reading Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’
Ahead of World Rugby’s 2019 Rugby World Cup, the Irish Rugby Football Union (IRFU) wanted to ensure as many Irish fans as possible could enjoy the tournament action – including the 5% of the population who suffer from colour vision deficiency (the majority classified as ‘Green Weak’). So the governing body teamed up with agency… Continue reading Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’
