Sep 11, 2011
Guinness RWC Campaign Includes Alarm App
Q: How do you get British and Irish rugby fans up at the crack of dawn to watch live matches (and your adverts) on the other side of >>
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Sep 07, 2011
Heineken’s Rugby Code Work Spread Via Social Media
Heineken’s integrated campaign leveraging their sponsorship of the New Zealand Rugby World Cup is focused on the unwritten code of values in rugby union: respect, sportsmanship, loyalty and passion. >>
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Sep 04, 2011
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with >>
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Sep 04, 2011
Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
The first winner of the Emirates Rugby World Cup ‘Flagbearer’ competition was announced in early September. South Africa fans, 6-year-old Kirstin Engelmann and her dad Rainer, won the competition >>
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Sep 02, 2011
Coke Zero’s RWC 2011 ‘Bound By Black’ Book Tour
Coke Zero is gathering messages of support from All Blacks fans all across New Zealand to inspire the team in 2011 via a campaign called Bound By Black. >>
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Sep 01, 2011
Nike Launches French Rugby World Cup Kit On Facebook
Nike’s launch of the new French kit for the Rugby World Cup took place on Facebook – mirroring the sports equipment giant’s release of its French football shirt >>
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Sep 01, 2011
Hell Pizza’s Guerilla Response To Telecom NZ RWC Abstinence Work
Following in the footsteps of ambush advertiser Moa Beer, New Zealand pizza brand (and notoriously controversial advertiser) Hell Pizza is also mocking Telecom NZ’s pulled ‘Abstain for the game’ >>
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Sep 01, 2011
Moa Mocks Telecom NZ With Anti-Abstinence Ambush Activity
While advertising legislation is reducing the number of ‘beer gets you sex’ ad messages from alcohol brands, this piece of Rugby World Cup guerilla work from beer brand Moa takes the >>
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Aug 26, 2011
Tuatara Ambush Adidas With Paper All Black Shirt At RWC 2011
Tuatara Breweries’ interactive print ad is actually a free All Blacks jersey to cut-out and keep. Why a cheaper, unofficial jersey from the beer brand? Because its >>
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May 05, 2011
Emirates/IRB Send Viral Postcards From New Zealand
As the Rugby World Cup approaches, the IRB and its worldwide partner Emirates continue to build its social media network with a variety of rugby rich content including the >>
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