Jan 03, 2012
Rugby World Cup 2011 > Activation Report
The World Cup is rugby’s biggest event, but for advertisers, partners & sponsors NZ ’11 presented as many challenges as opportunities. Download report extracts pdf.
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Oct 23, 2011
Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
Perhaps the most compelling element of adidas’ multi-faceted Rugby World Cup 2011 campaign promoting its partnership with the All Blacks is this ‘All As One / Stand In >>
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Oct 17, 2011
McCoy’s Promotion Ambushes Rugby World Cup
Despite not being an official sponsor, McCoy’s are leveraging interest in the Rugby World Cup with a multi-layered rugby-themed campaign that focuses very much on the ‘real man’ idea >>
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Oct 10, 2011
DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
The ‘Speed Of Yellow / Delivered By DHL’ work leveraging the brand’s rights as the RWC’s Official Logistic Partner builds on the brand’s previous sponsorship ideas for its >>
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Oct 04, 2011
O2 Ireland’s Play Them Next Has Local Community Focus
An above-the-line phase (TVC, outdoor and print) aims to raise awareness of O2’s sponsorship of Ireland’s rugby union team as they head off to the Rugby World Cup >>
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Oct 04, 2011
Tourism NZ’s Storytelling Led By Big Blow Up Ball Tour
With the eyes of the world on New Zealand for the Rugby World Cup 2011, the country’s tourist body has a unique opportunity to raise the nation’s profile >>
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Oct 03, 2011
MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Extending its existing’ History’ idea into the world of rugby union, MasterCard’s integrated Rugby World Cup campaign focuses on connections between fans, players, teams, nations and the history of >>
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Oct 02, 2011
Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby >>
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Sep 30, 2011
Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
After Brazil and The Philippines, Coca-Cola’s Happiness Truck found its way to New Zealand as part of the soft drink behemoth’s activation as the Official Tournament Supplier of >>
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Sep 20, 2011
Lynx Ambushes RWC With Racy Rugby Rules Viral
Lynx Australia has jumped on the Rugby World Cup bandwagon with ambush ad that is positioned as a utility but is actually little more than titillation. Purporting >>
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