British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
Tag: IPC
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes. The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a new grassroots-to-high performance programme called ‘PARA SPORT’. The initiative sets out to support National Paralympic Committees (NPCs) and International Federations by linking activities, events and… Continue reading IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible. Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement
A week ahead of the start of the Tokyo 2020 Paralympics, the International Paralympic Committee (IPC) teamed up with the International Disability Alliance (IDA) to launch an initiative called #WeThe15 designed not just to be a marketing campaign but to start a movement to put disability at the heart of the inclusion agenda. Developed… Continue reading IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement
