Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes.   The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota

IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs.   The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota

NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo

US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton).   An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo

Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’).   Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

World Lacrosse ‘Indigenous Made, Globally Played’ Campaign Makes Pitch For LA28 Olympic Inclusion

A summer 2022 campaign from World Lacrosse, the international governing body of lacrosse, promoted the sport by simultaneously honouring its Native American heritage and celebrating its modern appeal to drive support for the sport’s inclusion in the LA 2028 Olympic Games.   Lacrosse, which last featured as an Olympic demonstration sport 74 years ago, is currently… Continue reading World Lacrosse ‘Indigenous Made, Globally Played’ Campaign Makes Pitch For LA28 Olympic Inclusion

Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics.   Themed around the idea that ‘the world is bigger when we can all participate’ and its commitment to ensuring that the event is accessible and visible to all, Cisco… Continue reading Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport.   ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing

Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible.   Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing

Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation

Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports.   Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation

Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets

One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets