Tag Archives: IOC

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’.   Revolving around the >>
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Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC

Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC

Visa is using its IOC TOP partner rights at the Winter Olympics to introduce its new ‘Everywhere You Want To Be’ global positioning with a flagship ‘Flying’ commercial.   >>
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McDonald’s #CheersToSochi Links Fans/Teams/Protests McDonald’s #CheersToSochi Links Fans/Teams/Protests

McDonald’s #CheersToSochi Links Fans/Teams/Protests

McDonald’s Sochi 2014 social campaign asks fans to send good luck messages to athletes and teams using the hashtag #CheersToSochi.   Olympic fans, athlete supporters and fast food consumers >>
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Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range

Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range

American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative >>
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Interactive Experiences At Samsung Sochi Studio Hub Interactive Experiences At Samsung Sochi Studio Hub

Interactive Experiences At Samsung Sochi Studio Hub

IOC TOP partner Samsung’s flagship onsite experience at Sochi 2014 is its huge ‘Samsung Galaxy Studio’ which acts as an onsite hub for its ‘Everyone’s Olympic Games’ activation.   >>
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CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work

CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work

‘Luge’, a suggestive spot from the Canadian Institute for Diversity and Inclusion, was the most-shared ad online during the first week of Sochi’s Winter Olympic Games and in 10 >>
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Paralympics Canada Letter Box TVC Fronts #WhatsThere Paralympics Canada Letter Box TVC Fronts #WhatsThere

Paralympics Canada Letter Box TVC Fronts #WhatsThere

As the Winter Olympics got underway in early February, Canada’s Paralympic Association launched a provocative Sochi Paralympic Winter Games marketing campaign based on the theme ‘It’s not what’s missing, >>
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AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights

AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights

As the Winter Olympics began, Team USA sponsor AT&T became one of the first brands with a form of official Games-related partnership to publicly and expressly condemn host nation >>
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Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest

Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest

On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports >>
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P&G ‘Pick Them Up – Thank You Mum’ For Winter Games P&G ‘Pick Them Up – Thank You Mum’ For Winter Games

P&G ‘Pick Them Up – Thank You Mum’ For Winter Games

‘Pick them Back Up’ sees IOC TOP partner P&G update its Proud Sponsors of Mums London 2012 campaign for the Sochi 2014 Winter Olympics via another blockbuster emotional TV >>
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