Sep 26, 2012
Olympic Strategy Shift > Contagious Now/Next/Why
Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
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Sep 19, 2012
McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App
McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge. During the 2012 London Olympics, McDonald’s in China wanted to generate the >>
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Sep 10, 2012
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. >>
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Aug 16, 2012
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based >>
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Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Aug 15, 2012
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics >>
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Aug 02, 2012
Gillette’s Team USA Boston Olympic Opening Projections
To celebrate the Opening Ceremony of the London 2012 Olympic Games and to wish Team USA good luck for the Great Show On Earth, US Team sponsor Gillette >>
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