Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Tag: Investment
Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
After the success of the Women’s World Cup and the associated spiking interested in the women’s game, Nike and Gurls Talk launched a short film to combat the danger of the spotlight shifting away from women’s football. The documentary was developed through a collaboration with the sportswear behemoth and Gurls Talk – spearheaded by… Continue reading Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects
UK National Lottery operator Camelot launched a new campaign, called ‘Dreams’, to shine a spotlight on one specific strand of its Good Causes funding – local football investment. The initiative aims to highlight the positive difference the lottery’s Good Causes funding makes across the UK in the soccer space and it aims to demonstrate that the… Continue reading Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects
Saxo Bank’s Low Key 2011 Tour De France Activation
How did Saxo Bank, title sponsor of Alberto Contador’s pro cycling team, activate around their three-time Tour de France winner in the 2011 race? Fairly quietly – at least compared to last year. Perhaps that’s not surprising considering that Contador is under investigation for a failed drug test – something which has caused… Continue reading Saxo Bank’s Low Key 2011 Tour De France Activation
