Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’. The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Tag: Interactive
R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium
Aussie Rules Football Club Hawthorn Hawks, which is based in Mulgrave (Victoria), teamed up with video production company Visual Domain to create an interactive video series called ‘Welcome Back To The ‘G’ to encourage fans to return to the stands and support their club in person again as pandemic restrictions eased and the sport opened… Continue reading Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
The second half of February saw Formula One (F1) team Scuderia AlphaTauri unveiled its 2021 car in what it described as a fashion-forward, digital launch fronted by drivers Pierre Gasly and Yuki Tsunoda. The launch, which was held at AlphaTauri’s new Austrian showroom in Salzburg and, was amplified digitally led by a hero video… Continue reading Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase. The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour live stream which split supporters put into teams which competed against one another in what was positioned as an online football match – complete with two… Continue reading Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai
Puma’s interactive Shanghai experience ‘Run My Way’ invited consumers to test new shoes whilst running through a Puma-inspired mythical world in the form of the customized avatar. The immersive project saw the sportswear giant team up with creative production partner MediaMonks to develop an interactive running experience located on a high footfall Shanghai square.… Continue reading Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai
Puma Invites Shanghai City-Goers To Run Through The Brand’s Mythical World And Become A Puma
An inventive Puma running campaign in Shanghai saw the sportswear giant invite residents to run through a mythical landscape in the form of an interactive experience. The Chinese initiative, created in tandem with creative production house MediaMonks, was opened in one of the city centre’s busiest squares at the start of July and invited… Continue reading Puma Invites Shanghai City-Goers To Run Through The Brand’s Mythical World And Become A Puma
New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Manchester United continues its strategy of using local market content to connect to, engage with and grow the club’s fanbase with the launch of a new film series called ‘Wake Up the Red Devil’. Creatively, the video series blends football with Manga and gaming within a narrative about an interplanetary football match. The… Continue reading ‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
