Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments.   Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

TORONTO, ON - May 10: A visitor to Toronto's Stackt Market signs a 12-foot-tall sculpture of the WNBA logo ahead of Canada's first WNBA game set for May 13, 2023, in Toronto.Toronto Star/Lance McMillanMay-10-2023 (Lance McMillan/Toronto Star via Getty Images)

NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?

FanDuel and agency Wieden+Kennedy have teamed up with retired NFL super star Rob Gronkowski for a ‘Kick of Destiny’ campaign revolving around challenging the recently retired (for the second time) NFL super star tight end to kick a 25-yard field goal on Super Bowl Sunday.   Despite Gronk’s 11-year career and his five appearance in… Continue reading Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?

NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community

Relaunched on 15 September during Latino Heritage Month, the latest iteration of the NFL’s season-long ‘Por La Cultura’ initiative launched led by a logo tweak and hero film supported by national and local on-the-ground activities all of which seek to act as an ode to a vibrant and diverse community and to amplify Latino voices… Continue reading NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community

Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans.   Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’

Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon.   As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’

Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling.   The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

At the start of March, the AFL released its 2022 Toyota AFL Premiership season launch campaign: the second iteration of the brand platform ‘This Is Us’ which celebrates the games unique ability to bring people together and was originally created by AFL Media in harness with agency Clemenger BBDO and MOFA in March 2021.  … Continue reading AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around  identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them.   In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign

In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them.   Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign