Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

June saw Gatorade roll out a European campaign based on ‘Team Talk’ spots featuring for England star Rachel Yankey and Ukrainian football legend and 2004 Ballon d’Or winner Andriy Shevchenko aimed at inspiring the next generation of soccer stars.   The campaign, developed with agency Golin, sees the brand’s two ambassadors -– referred to as… Continue reading Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton.   The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears

Launched at the start of the New Year, Unilever deodorant brand Degree rolled out a new US campaign fronted by NBA star Kevin Durant which sought to share some much-needed inspiration to keep moving and start sweating in 2021.   Called ‘Tears of Joy’, the hero spot is something of a celebration of sweat: which… Continue reading Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears

K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’

Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’.   Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’

SAFA Sponsor Sasol Showcases The #Limitless Potential Of The Banyana Banyana & Women’s Soccer

Sasol, an official sponsor of the South Africa Football Association (SAFA), has launched a new initiative called #Limitless aimed at driving participation and support for women’s football.   The objective of the #Limitless campaign is to garnering more support for women’s football in South Africa (including increasing the fanbase for the Banyana Banyana national team)… Continue reading SAFA Sponsor Sasol Showcases The #Limitless Potential Of The Banyana Banyana & Women’s Soccer

Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships

Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club.   The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships

Samsung Olympic Docu-Short Showcases Four Unknowns’ Path To Rio 2016

Samsung, the IOC’s worldwide Olympic partner in the ‘wireless communications equipment’ category, has teamed up with Academy Award winning director Morgan Neville for an inspiring documentary about four unknown Olympic hopefuls called ‘A Fighting Chance’.   The film short tells the uplifting story of four little known athletes and their quest to beat the odds… Continue reading Samsung Olympic Docu-Short Showcases Four Unknowns’ Path To Rio 2016

Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign

All Blacks global sponsor Steinlager’s nostalgic campaign leveraging the heightened interest in the team due to the Rugby World Cup recreates the first ever New Zealand team to tour the UK back in 1905.   Called ‘The Originals’, the campaign revolves around that 1905 underdog team and aims to draw parallels with the current All… Continue reading Steinlager Inspires NZ For The RWC Via Under Dog All Blacks ‘Originals’ Campaign

NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’

Two weeks before the new season kicks off, the NFL and broadcast partner NBC relaunch their joint ‘Together We Make Football’ campaign with an invitation to all fans to share their own inspirational football stories.   Essentially a season-opening Super Bowl ticket competition, this initiative encourages consumer-created (film and/or photo) content that sees fans socially… Continue reading NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’

Continental & England Women’s Team On The #RoadToCanada

As England’s women’s football team step up their preparation for FIFA’s 2015 World Cup, Football Association partner Continental Tyres has been rolling out its first-of-its-kind ‘Road To Canada’ campaign fronted by four stars of the current squad.   The brand, who’s multi-property partnership with the women’s game in England includes the England Women’s Team, The… Continue reading Continental & England Women’s Team On The #RoadToCanada

Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open

Jacob’s Creek rolls out fresh set of unscripted ‘Made By’ films – fronted by Novak Djokovic – to leverages its Australian Open rights.   The work, which premiered in Melbourne and was developed in harness with agency Cummins & Partners, is led by a set of Djokovic spots in which he discusses the influences that… Continue reading Jacob’s Creek Adapts ‘Made By’ With Djokovic For Australian Open