Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo.   Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign