Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Influencers
Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
